MRKG 2377 - Financial Management/Budgeting for Enterprise Marketing

Credits: 3

Financial Management/Budgeting for Enterprise Marketing provides a comprehensive overview of the budgeting needs and processes of financial management that relate specifically to marketing the start-up enterprise (profit or not-for-profit). Enterprises have different financial needs and issues related directly to the development of innovation. This course will teach the students how to market and manage an enterprise will little or no funds, as well as options for obtaining capital with which to launch new ventures.

Lecture: 3
Lab: 0