Digital Marketing, C1

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Digital marketing (online marketing) is the promoting of products, services and brands to connect with potential customers using the Internet and other forms of digital communication. This includes email, social media, web-based advertising, text and multimedia message marketing channels. Marketing campaigns which involve digital communication as listed are considered digital marketing.

Program CIP Code: 52.1404

First Year

First Semester - Fall

MRKG 1311 - Principles of Marketing Credits: 3
MRKG 2312 - e-Commerce Marketing Credits: 3
MRKG 1391 - Special Topics in Business Marketing and Marketing Management Credits: 3

Semester Total: 9

Second Semester - Spring

MRKG 2348 - Marketing Research and Strategies Credits: 3
ARTC 1325 - Introduction to Computer Graphics Credits: 3
IMED 2313 - Project Analysis and Design Credits: 3

Digital Marketing, C1

First Year

First Semester - Fall

Semester Total: 9

Second Semester - Spring

Semester Total: 9

Total Minimum Credits for the Level 1 Certificate: 18