2021-2022 HCC Catalog & Student Handbook 
    
    May 18, 2022  
2021-2022 HCC Catalog & Student Handbook [ARCHIVED CATALOG]

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IBUS 1354 - International Marketing Management


Credits: 3

Analysis of international marketing strategies using market trends, costs, forecasting, pricing, sourcing and distribution factors. Development of an international export/import marketing plan.

Lecture: 3
Lab: 0



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