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Apr 23, 2024
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MRKG 1391 - Special Topics in Business Marketing and Marketing Management Credits: 3
Sports and Entertainment Marketing introduces the basic principles of marketing, economic impact, the History, Civilization, of sports and entertainment, careers, as well as legal and business risks involved in the industry. Students will also learn characteristics and buying behaviors of sports consumers as well as entertainment consumers
Lecture: 3 Lab: 0
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