2021-2022 HCC Catalog & Student Handbook 
    
    Mar 29, 2024  
2021-2022 HCC Catalog & Student Handbook [ARCHIVED CATALOG]

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MRKG 2378 - Franchises


Credits: 3

Franchising is a comprehensive course that explores all aspects of utilizing the franchise model for developing a new venture. The pros and cons of the franchising model are explored. The financial requirements and risks, the legal pitfalls and obligations of franchises, and the process for expanding into franchises (for both franchisee and franchisor) are explored.

Lecture: 3
Lab: 0



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