MUSB 1391 - Special Topics in Music Business

Credits: 3

Students will define and implement a music marketing strategy that defines career goals and creates online branding; utilizes various forms of social media to enforce online presence, build fan base and drive sales in the digital environment. Students will also participate in a self-directed course of independent study that constitutes one hour per week. Proof of participation will be provided by submissions of blog posts that reflect a meaningful contribution each week.

Lecture: 3
Lab: 0
Prerequisite(s): MUSB 1305
Corequisite(s): MUSB 1305