MUSB 2301 - Music Marketing

Credits: 3

A study of the methods of distribution, retailing, and wholesaling. Topics include the basics of purchasing, inventory control, shipping and receiving, returns, pricing and cost analysis, merchandising, retail display, sales promotion, advertising, security and shrinkage, personnel management, and relationships between retailers and distributors.

Lecture: 3
Lab: 0
Prerequisite(s): MUSB 1305; MUSB 1305