Marketing - Innovation & Enterprise - Specialization, A.A.S.

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The AAS in Marketing provides students with the knowledge, skills, and abilities to pursue a career in marketing, marketing research, advertising, retailing or sales. The degree offers a wide spectrum of courses in all aspects of marketing including marketing services. The program is designed for anyone seeking entry-level employment in the field of Marketing as it evolves into market driven innovation and enterprise solutions.

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Program CIP Code: 52.1401

First Year

First Semester ‐ Fall

EDUC 1300 - Learning Framework Credits: 3
MRKG 1311 - Principles of Marketing Credits: 3
MRKG 1370 - Enterprise Mindset Credits: 3
MATH 1332 - Contemporary Mathematics Credits: 3
ENGL 1301 - Composition I Credits: 3

Semester Total: 15

Second Semester ‐ Spring

MRKG 2372 - Consumer Behavior Credits: 3
MRKG 2370 - Creativity and Innovation Credits: 3
MRKG 2333 - Principles of Selling Credits: 3
BUSG 2370 - Legal Issues for Enterprise Credits: 3 OR
MRKG 2378 - Franchises Credits: 3
MRKG 2312 - e-Commerce Marketing Credits: 3 OR
MRKG 2371 - Services Marketing Credits: 3

Semester Total: 15

Second Year

First Semester ‐ Fall

XXXX #3## - Humanities/Fine Arts Elective Credits: 3 ¹
ECON 2302 - Principles of Microeconomics Credits: 3
ACNT 1303 - Introduction to Accounting I Credits: 3
MRKG 2377 - Financial Management/Budgeting for Enterprise Marketing Credits: 3
BUSG 1307 - Entrepreneurship and Economic Development Credits: 3

Semester Total: 15

Second Semester ‐ Spring

MRKG 2375 - Social Enterprise Credits: 3
MRKG 2376 - Enterprise Opportunity Analysis Credits: 3
BUSG 2309 - Small Business Management/Entrepreneurship Credits: 3
BUSG 2382 - Cooperative Education-Entrepreneurship / Entrepreneurial Studies Credits: 3 (Capstone)
XXXX #3## - General Education Elective Credits: 3 ¹

Semester Total: 15

Total Minimum Credits for the AAS Degree: 60

¹ A list of electives appears in the Core Curriculum section of this catalog.