2023-2024 HCC Catalog & Student Handbook

Nov 30, 2023

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2023-2024 HCC Catalog & Student Handbook

Marketing - General, A.A.S.

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Students may earn one certificate below by completing the requirements for the chosen specialization

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Program CIP Code: 52.1401

First Year

First Semester ‐ Fall

EDUC 1300 - Learning Framework Credits: 3
ENGL 1301 - Composition I Credits: 3
MRKG 1311 - Principles of Marketing Credits: 3
HRPO 1311 - Human Relations Credits: 3
IBUS 1354 - International Marketing Management Credits: 3

Semester Total: 15

Second Semester ‐ Spring

BMGT 1327 - Principles of Management Credits: 3
MRKG 1302 - Principles of Retailing Credits: 3
MRKG 2312 - e-Commerce Marketing Credits: 3 OR
MRKG 2371 - Services Marketing Credits: 3
MRKG 1391 - Special Topics in Business Marketing and Marketing Management Credits: 3
MATH 1324 - Math for Business & Social Sciences Credits: 3

Semester Total: 15

Second Year

First Semester ‐ Fall

MRKG 2348 - Marketing Research and Strategies Credits: 3
ECON 2302 - Principles of Microeconomics Credits: 3
XXXX #3## - Humanities/Fine Arts Elective Credits: 3 ¹
XXXX #3## - General Education Elective Credits: 3 ¹
ACNT 1303 - Introduction to Accounting I Credits: 3 OR
ACCT 2301 - Principles of Financial Accounting Credits: 3

Semester Total: 15

Second Semester ‐ Spring

MRKG 2372 - Consumer Behavior Credits: 3
MRKG 2333 - Principles of Selling Credits: 3
MRKG 2349 - Advertising and Sales Promotion Credits: 3
MRKG 2380 - Cooperative Education-Marketing /Marketing Management, General Credits: 3
MRKG 2374 - Marketing Case Studies Credits: 3 (Capstone)

Semester Total: 15

Total Minimum Credits for the AAS Degree: 60

¹ A list of electives appears in the Core Curriculum section of this catalog.

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