Marketing - Social Enterprise, C1

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This Certificate provides students an understanding of varieties of innovation and the commercialization of technology, the changing basis of competitive advantage over time, and the modern approaches to adding value to products and services, including user interfaces, user experience, and consumer branding.

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Program CIP Code: 52.1401

First Year

First Semester ‐ Fall

MRKG 1311 - Principles of Marketing Credits: 3
BUSG 1307 - Entrepreneurship and Economic Development Credits: 3
IBUS 1370 - Economic Geography Credits: 3
MRKG 2372 - Consumer Behavior Credits: 3

Semester Total: 12

Second Semester ‐ Spring

BUSG 2309 - Small Business Management/Entrepreneurship Credits: 3
IBUS 2370 - Global Issues for Enterprise Credits: 3
MRKG 2375 - Social Enterprise Credits: 3
MRKG 2376 - Enterprise Opportunity Analysis Credits: 3 (Capstone)

Marketing - Social Enterprise, C1

First Year

First Semester ‐ Fall

Semester Total: 12

Second Semester ‐ Spring

Semester Total: 12

Total Minimum Credits for the Level 1 Certificate: 24