Marketing - General, A.A.S.

Print Degree Planner (opens a new window) |

The Marketing - General, AAS degree plan is visible after the employment information window.

In addition to the associate degree, students may also earn one certificate below by completing the requirements for the chosen specialization.

Campus & Hybrid Icons

Program CIP Code: 52.1401

Cost of Attendance: https://www.hccs.edu/applying-and-paying/tuition-calculator/

The credit totals are displayed in two key locations: 1. At the end of each semester: You’ll find the total number of credits for that specific semester. 2. At the end of the degree plan: The total number of credits for the entire degree program is listed at the bottom of the plan.

First Year

First Semester ‐ Fall

EDUC 1300 - Learning Framework Credits: 3
ENGL 1301 - Composition I Credits: 3
MRKG 1311 - Principles of Marketing Credits: 3
HRPO 1311 - Human Relations Credits: 3
IBUS 1354 - International Marketing Management Credits: 3

Semester Total: 15

Second Semester ‐ Spring

BMGT 1327 - Principles of Management Credits: 3
MRKG 1302 - Principles of Retailing Credits: 3
MRKG 2312 - e-Commerce Marketing Credits: 3 OR
MRKG 2371 - Services Marketing Credits: 3
MRKG 1371 - Sports & Entertainment Marketing Credits: 3
MATH 1324 - Math for Business & Social Sciences Credits: 3

Semester Total: 15

Second Year

First Semester ‐ Fall

MRKG 2348 - Marketing Research and Strategies Credits: 3
ECON 2302 - Principles of Microeconomics Credits: 3
XXXX #3## - Humanities/Fine Arts Elective Credits: 3 ¹
XXXX #3## - General Education Elective Credits: 3 ¹
ACNT 1303 - Introduction to Accounting I Credits: 3 OR
ACCT 2301 - Principles of Financial Accounting Credits: 3

Semester Total: 15

Second Semester ‐ Spring

MRKG 2372 - Consumer Behavior Credits: 3
MRKG 2333 - Principles of Selling Credits: 3
MRKG 2349 - Advertising and Sales Promotion Credits: 3
MRKG 2380 - Cooperative Education-Marketing /Marketing Management, General Credits: 3
MRKG 2374 - Marketing Case Studies Credits: 3 (Capstone)

Semester Total: 15

Total Minimum Credits for the AAS Degree: 60

¹ A list of electives appears in the Core Curriculum section of this catalog.