2026-27 HCC Catalog & Student Handbook 
    
    Sep 19, 2026  
2026-27 HCC Catalog & Student Handbook
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MRKG 1311 - Principles of Marketing


Credits: 3

Introduction to the marketing functions: identification of consumer and organizational needs; explanation of economic, psychological, sociological, and global issues; and description and analysis of the importance of marketing research.

Lecture: 3
Lab: 0



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