TRLA 2272 - Digital Marketing and SEO Localization

Credits: 2

In this course, students will learn how to choose appropriate translation strategies in digital marketing, social media, video-, audio-, and web-based content. They will understand how search engine optimization (SEO) works, how to research and identify appropriate keywords, and what measures can be taken to improve SEO. They will practice SEO research, translation, and adaptation for specific locales.

Lecture: 1
Lab: 2