MRKG 2370 - Creativity and Innovation

Credits: 3

Creativity and Innovation will introduce the concepts of creativity and how those concepts spur innovation and the economy. Processes for the development of individual and organizational creativity will be covered as well as importance of innovation in economic communities, strategies for systematic development of innovative products/services/ideas, and topics related to using innovation in marketing to create demand, drive growth and build new industries.

Lecture: 3
Lab: 0
Prerequisite(s): MRKG 1311